ANGEL CITY WANTS YOU TO NOURISH YOUR NAILS WITH THEIR NEW 001 CUTICLE & FRAGRANCE OIL

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Boorloo based Angel City is a studio founded by Toko Hutcheson. Toko is known for her compellingly maximalist nail art creations for the playfully-minded. With the launch of 001, Angel City is expanding their offerings to include a luxurious cuticle & fragrance oil made from premium, natural, and sustainably sourced essential oils. This innovative product combines the benefits of cuticle oil with an addictive scent that will have you sniffing constantly.

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To celebrate the launch of 001, Angel City partnered with Melle Branson of Till Death to produce a playful new campaign including four spots and a range of social assets that showcase the unique benefits of 001 and encourage the Angel City community to nourish their cuticles and uplift their spirits.

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“We are thrilled to introduce our new cuticle & fragrance oil to our community,” says Angel City founder Toko. “Not only does it work wonders for the health of your nails, it lingers with a sexy scent that will leave you feeling high with euphoria.”

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Melle says: "The idea for this project came about when Toko mentioned to me that her new cuticle & fragrance oil had everyday people caught sniffing their nails in public, and I was like, that's funny. Months of brainstorming and many nail appointments later, we collaborated with Anneliese Sullivan on board to put together these ridiculously fun scripts."